Prime Ministers' Sporting Oration

Dr Campbell A. Rose AM

Dr Campbell A. Rose AM

Introduction by Dr Campbell A. Rose AM

The idea for the Prime Ministers’ Sporting Oration (PMSO) was to develop a leadership initiative to bring together corporate and philanthropic Australia, which includes the commercial leaders of our country, with the politicians and policy-makers who can influence and so shape the future direction of investment in grassroots sport in our nation.

This vision has been realised in the inauguration of the PMSO event, where, annually, a former Prime Minister will deliver a speech to inspire the nation through our common language: sport.

After a lifetime and wealth of experience at all levels of sport, I have witnessed its unique capacity to engage individuals, unlocking their potential to create change and unite communities.

With the investment of our partners and supporters, we hope to harness this power to invest in four key causes areas which require critical investment and attention in our country: women & girls in sport; physical activity; leadership & decision-making; diversity & inclusion.

In approaching the Australian Sports Foundation to auspice this event, the PMSO will play a trusted and pivotal role in shaping the Federal policy agenda regarding sport.


Australian Sports Foundation


The PMSO is auspiced by the Australian Sports Foundation (ASF). The ASF was founded by the Federal Government in 1986 to raise money for sport through philanthropic and community donations.

It is the only organisation in Australia to have Deductible Gift Recipient status for sport, and since its inception has raised more than $400m for over 2,500 sporting projects.


In 2019, grassroots and community sporting organisations will be invited to apply for funds through the ASF to support programs that address one or more of our key cause areas.

The ASF will then select recipients based on objective criteria, including the number of people positively impacted and proposed cost-benefit. Those recipients will be required to report back on the impact and outcomes of the program funded through the PMSO.




Dr Susan Alberti AC

2018’s Victorian of the year, Susan heads the Susan Alberti Medical Research Foundation and is notably recognised within the philanthropic sector for her passion for finding a cure for diabetes. Designated as one 2018’s top 100 women of influence by the Australian Financial Review, Susan is also a trailblazer in recognising the benefits of empowering young women through sport, and played a critical role in the realisation of AFLW. In 2017, she received an Award for Leadership from the Australian Institute of Sport, and was Melburnian of the year.




The PMSO is an initiative of Dr Campbell A. Rose AM, and is auspiced by the Australian Sports Foundation (ASF).

As Chairman, Campbell brings a credentialed career in organisational development and sporting-based initiatives. Currently Chief Executive of VicTrack, Campbell leads circa 475 employees and manages some $42B in infrastructure and assets that underpin the Victorian Public Transport and Freight System.

Our Deputy Chairman is Patrick Walker, CEO of the ASF.

Other committee members include: Kee Wong – entrepreneur, businessman and member of the Board of the Australian Institute of Company Directors (AICD); Dave Ellis – managing director of Chocolate Studios, official PMSO branding and design partner; Erica Berchtold – CEO of The Iconic, formerly managing director of the Super Retail Group; Abe Thomas – until July 2018, Abe was managing director of Asset Management at McMillan Shakespeare Ltd, and; Paul White – lead of AusPost’s risk division and PMSO treasurer.




We are excited to announce the four sporting champions who are our inaugural ambassadors for the 2018 Prime Ministers’ Sporting Oration (PMSO).

While each ambassador has exceptional sporting prowess, more importantly they embody and represent the values of the PMSO.