Organising Committee

Dr Susan Alberti AC


Susan is a leader of business and is notably recognised within the philanthropic sector with a particular interest in diabetes, medical research, education, and women's football.

Susan is a trailblazer in recognising the benefits of empowering young women through sport. In 2017 Susan received an Award for Leadership from the Australian Institute of Sport.

Susan is Patron and a founding member of this PMSO Organising Committee.

Dr Campbell A. Rose AM


The PMSO concept was instigated by Cam.

Cam has a credentialed career in organisational development and sporting based initiatives, domestically and internationally.

As Chief Executive of VicTrack, Cam leads circa 475 employees managing some $42B in infrastructure & assets that underpin the Victorian Public Transport and Freight System.

Cam represented Australia at the 1998 Seoul Olympics in Yachting.

Patrick Walker


CEO of the Australian Sports Foundation, Patrick’s mission is to broaden awareness of the Foundation’s role in developing support for community sport in Australia.

Patrick previously held leadership positions with PwC in the UK, Europe and Australia. He brings a wealth of experience in accounting and tax law. 

Patrick understands the power of the relationships between the corporate and sporting sectors in fundraising.

Kee Wong

As a distinguished entrepreneur and recognised businessman with a background in engineering & IT, Kee holds multiple directorships, most notably a member of the Board of the Australian Institute of Company Directors (AICD).

Kee founded and is Managing Director of e-Centric innovations - a technology firm, servicing Australia, New Zealand, the United States and South East Asia.

Kee brings his extensive business, commercial acumen and government experience to this organising committee.

Dave Ellis

Dave is Managing Director of Chocolate studios, an innovative new age advertising and production company based in Melbourne. 

Dave Ellis is a highly experienced advertising and communications professional with deep insights into communicating brand stories.

His experience has developed over 30 years creating for the retail, brand and government sectors.

Chocolate Studios designed the PMSO brand.

Erica Berchtold

Erica is the newly appointed Chief Executive of The Iconic, the leading Australian online fashion retailer, previously Managing Director at Super Retail Group’s Sports Division (which incorporates rebel and Infinite Retail), has over 20 years of Australian retail experience.

Erica also has board experience from the Australian Sporting Goods Association and Sydney FC Football Club in the A-League. Sydney based, Erica brings Consumer/Retail expertise and a focus on linking strategy and operations to the PMSO initiative. In 2016, Erica was named ‘Retail Executive of the year’ by Michael Page.

Abe Tomas

Abe is a Fellow of the Institute of Chartered Accountants and has over 30 years of experience in financial services, particularly asset financing and management in Australia and globally. Abe led LeasePlan to market leadership, growing assets under management to over $1.3B whilst Managing Director, then spent 2 years as member of the Managing Board and Chief Financial Officer at the global parent based in The Netherlands.

For the past 9 years until July 2018, Abe held the role of Managing Director Fleet and Financial Services of ASX listed McMillan Shakespeare Ltd, successfully leading the Asset Management business segment in Australia, NZ and the UK.

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Paul White


Paul is one of Australia’s most experienced Risk Management and Governance Practitioners, currently leading AusPost’s risk division.

As a qualified accountant and auditing professional, Paul has significant experience in the philanthropic sector, particularly in medical research and consumer representation. 

He was recently recognised as Chair of the Australian Melanoma Consumer Alliance.

Paul holds the position of Treasurer for the PMSO organising committee. 

Georgette Toohey


Georgette provides specialised services in the coordination of Networks and Events. 

Through experienced and proven project management principles Georgette is responsible for providing full back of house functions to bring the PMSO from concept to reality.

Georgette presently manages a number of industry specific events within the architectural and sporting sectors.

Georgette is the PMSO Event Coordinator.

Krystle Bradbrook


Krystle has the uncanny knack of being able to transform thoughts and ideas through visual language: Concept to reality. Krystle is the inspiration behind the PMSO brand. 

An Art Director with Chocolate Studios, Krystle has designed every aspect of the PMSO brand, look and feel.

Krystle is a member of the organising committee bringing knowledge and experience in the creative, design, and print industries.